Do you love walking on soft powder-like sand while admiring beautiful beach bodies? The beach always reminds us of glistening, tanned bodies with washboard abs and women in their itty bitty gorgeous black bikinis, showing just the right amount of skin. Nearly half of all women will avoid wearing a bikini if they can help it due to a lack of body confidence. Even if they do gather up the courage, nearly three quarters of them will still feel anxious about it. They will be constantly wondering if Michelin tires are forming around their tummy when they’re sitting on the sunlounger or if their flabby arms are swinging out and about like curtains when playing volleyball. Recent research has shown that 45 percent of women said they feel more anxious about the first swimsuit revelation of the season than getting butt-naked in front of their new found lover. Realistically, many women do not have the time to work out or even the willpower to look fit. Even then, working out hard and having a strict diet does not necessarily mean you are able to achieve your dream body of Kim Kardashian’s magnificently curvaceous figure. Nevertheless, the pressure of having to possess the perfect beach body can be frustrating. Like it or not, the heat is on us to look our best with our perfectly plucked and polished bodies. So what can we do about it? Well, exercise and a good diet are a start, but choosing the right swimsuit or bikini can also be the key to beach confidence. Cover-ups, such as sarongs or kaftans, are perfect for hiding those wobbly bits while giving a fashionable edge to your beach look and for the larger bosomed, a supportive swimsuit will help no end. If you’re looking for a little extra ‘help’ to give you bikini confidence, then you could consider an aesthetic treatment, such as Coolsculpting or Exilis. Exilis is perfect for treating sagging areas. It’s a treatment which uses controlled heating and radiofrequency to tighten the surface of the skin, great for the bits you are sensitive about, such as your thighs or upper arms. Coolsculpting reduces stubborn fat by using a cooling technology that freezes fat cells without harming other tissue, leaving you with a thinner, more contoured body, good for areas such as your abdomen, arms or back. But whether you choose to have a helping hand or not, at the end of the day, it’s all about confidence. After all, how much time do you spend scrutinising other women’s cellulite or bingo wings at the beach? If you’re not looking at theirs – they’re probably not looking at yours either. Are you ready to conquer the beach this summer?